Jui Chi Chang Travel motivations of package tour travelers
نویسنده
چکیده
Introduction Tourism is an industry for people who are looking for something different and they want to be treated as valuable customers (Jung, 1993). Hughes (2000) indicates that holidays provide a strong fantasy element: there is often a hope that something exciting or romantic will happen while on holiday. Since taking a holiday is likely to be one of the largest single expenditures in a year and one of the greatest sources of satisfaction and fulfillment, it is important for service providers to understand travelers’ desires and their psychological and sociological needs in order to accomplish their dreams.
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